Thanks to pioneer publications in the 60s like Men’s Club Magazine and Take Ivy, J. Press became one of the most coveted clothing brands for Japanese professionals. In 1974, the Press family sold the rights to license J. Press in Japan - becoming the first American brand on the archipelago.
To many in Japan, J. Press is still considered the sartorial standard by which all other professional attire is compared. Japan’s imprint of J. Press furthers the legacy with new Ivy styling for the next generation.
The quintessential American Ivy Trad brand crafted the Japanese way. Here’s the SS22 Lookbook for J. Press…
Look One: The original Ivy look blended sophistication with a relaxed look. It is what Italians would term sprezzatura - a studied carelessness, or a nonchalance to conceal the art that goes into it. When Japanese fashion enthusiasts first came to the American Ivy League Campuses to photograph what men in the west were wearing, they were surprised at how open the rules were. Previously, Japan had strict class-structured guidelines for uniforms and dress. (Read more about it here.) Japan took to Ivy to the next level. And still today, it has a certain refined mystique that is cool, but approachable. This look starts with the T/W Tropical 3B Blazer in a "tropical" wool that allows the jacket to breathe while still giving it the weight for a great drape. Beautifully matched with gold buttons to brighten it up and refine the relaxed fit. T/W Tropical 1P Trousers are a J. Press staple. These are fabricated in the same light wool as the jacket. Perfectly relaxed with a tailored waist for a super clean suit when matched together. Heavy Jersey Rugby Shirt in a heavyweight 100% cotton knit. As classic as it gets and super versatile. This look is finished off with some choice jewelry, a Timex watch from the Q Reissue series and some Visvim sneakers.
Look Two: A classic look. Often copied, the multi stripe oxford has been a classic in prep culture for a long time. The Crazy B.D. Baggy Fit Shirt from J. Press has a vintage appeal and easily blends with other colors and tones. The cut is roomier to allow for more breath during the summer months. Same T/W Tropical 1P Trousers as in Look 1 to show that they can easily be worn without the matching blazer.
Look Three:Perfectly refined and relaxed, this look is fit for lawn games, garden parties, or just looking good when it's not even necessary. A softly textured knit draws good lines thoughout with the Tilden Sweater. And with an Ivy v-neck detail, this is an easy layer when the summer nights catch a cool breeze. Denim Utility Trousers add some additional texture with the patchwork pockets while keeping to clean lines and a soft bleached blue.
Look Four: Turning up the volume with a patchwork of color, these Madras Check Pipedstem Pants have become a cultural icon for the prep look. These look perfect dressed up with a jacket or even with a tee like this one from Lady White. These summer favorites are best worn without overthinking them. With so much color, you can pair them with just about anything. And if the night gets chilly, thow on a clean jacket like this Ventile Golf Jacket that doesn't shy away from color with its bright, sport red. A classic golf jacket silhouette cut from a weatherproof cotton ventile with a stand collar and button-closure inset pockets. Hender Scheme Slouchy shoes finish off the look.
Look Five: Look 5 is the same as Look 3 but flips the attention to the keep the eye up top and stretch out the legs with the calm and natural white of these Denim Utility Trousers. Same Tilden Sweater as above, but done in a rich and complex brown. Paired here with some minimal black mules from Marni.
*Thanks to Millie the Golden Retriever for being such a good dog!
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