Aviva Jifei Xue
Aviva Jifei Xue is a New York–based label that reflects a dialogue between heritage and modern craftsmanship. Growing up between Japan and China, Aviva’s perspective is shaped by quiet tradition and studied design, brought to life through collections rooted in natural materials and timeless process. Founded in 2020 after her graduation from Parsons, the brand focuses on menswear crafted from hemp, wool, linen, and silk, all fabrics naturally dyed and often finished with handmade ceramic buttons that honor the beauty of material and touch. Each piece carries the mark of careful sourcing, using antique textiles and custom fabrics woven by generational mills in Japan, resulting in garments that feel personal, grounded, and enduring.
Aviva Jifei Xue is a New York–based label that reflects a dialogue between heritage and modern craftsmanship. Growing up between Japan and China, Aviva’s perspective is shaped by quiet tradition and studied design, brought to life through collections rooted in natural materials and timeless process. Founded in 2020 after her graduation from Parsons, the brand focuses on menswear crafted from hemp, wool, linen, and silk, all fabrics naturally dyed and often finished with handmade ceramic buttons that honor the beauty of material and touch. Each piece carries the mark of careful sourcing, using antique textiles and custom fabrics woven by generational mills in Japan, resulting in garments that feel personal, grounded, and enduring.