Stüssy
As a prominent streetwear label, Stüssy was born in California with roots in skateboarding and surfing culture. Founder Shawn Stüssy first added his signature to handcrafted surfboards in the early 1980s, before expanding to include the iconic Stüssy logo on clothing items like t-shirts and hats. With the addition of business partner Frank Sinatra Jr., Stüssy evolved into a full-fledged brand, gaining popularity worldwide in the 1990s. Known for its bold approach to design, Stüssy was one of the first brands to venture beyond traditional sports team apparel, incorporating playful variations of established logos, such as Chanel's double C, into its own branding. This visionary and rebellious spirit set the stage for today's thriving streetwear industry.
As a prominent streetwear label, Stüssy was born in California with roots in skateboarding and surfing culture. Founder Shawn Stüssy first added his signature to handcrafted surfboards in the early 1980s, before expanding to include the iconic Stüssy logo on clothing items like t-shirts and hats. With the addition of business partner Frank Sinatra Jr., Stüssy evolved into a full-fledged brand, gaining popularity worldwide in the 1990s. Known for its bold approach to design, Stüssy was one of the first brands to venture beyond traditional sports team apparel, incorporating playful variations of established logos, such as Chanel's double C, into its own branding. This visionary and rebellious spirit set the stage for today's thriving streetwear industry.