Beams - one of the world’s most influential culture brands in fields as diverse as music, art, streetwear and interior design - started Beams+ to focus on the American golden age of menswear - a period spanning from the 1940’s to the 1960’s - and adapting those styles with rich details and quality construction. In that way, the contemporary interpretations of timeless, American Trad style has modern punch and gravitas. Beams+ researches the process, construction and fabrication of vintage and then reinterprets the garments to wear better in our modern environment.
Under the current direction of Hideki Mizobata, Beams+ is entering its next chapter - expanding beyond Americana without losing that foundation, but incorporating techniques and details from many traditions. Additionally, Beams+ puts collaboration at the core of its philosophy - making it a magnet for young designers and fostering crisp, dynamic style.