Cool is a compendium of global youth subcultures and street styles—from Flappers to Swing Kids, to Goths to today’s Normcore—that have shaped the fashion zeitgeist.
It’s no secret that the youth of the world buck conventional mainstream culture every chance they get, blazing countercultural trails in the process. Driven by their thirst for art and music, and their environment, young people combine their inspirations with the innate desire to rebel, resulting in a defiant subculture; and mainstream society runs to catch up, to co-opt it, and drag it to the mainstream. Lindy Hoppers of the 1930s, greasers of the 1950s, Rude Boys of the 1960s, glam rockers of the 1970s, club kids of the 1980s: there are countless subculture styles that were born from resisting authority.
COOL: Style, Sound, and Subversion is equal parts historical chronicle and handbook of the myriad subcultures—most unknown to mainstream culture—that have influenced style. Authors Greg Foley and Andrew Luecke have compiled a comprehensive list of subcultures that have evolved over more than one hundred years, taking a look at the fashion, the art, the films, the books, the music, and historical context of these style movements, many of which came to influence conventional culture and eventually became a norm.
By Greg Foley and Andrew Luecke