Trying On Everything From nanamica fw20
Nanamica, loosely translated to “The House of the Seven Seas,” is a Tokyo based outdoors-centric, casualwear brand that changed the game for how good performance gear can get and still look good.
An avid sailor and sporting enthusiast, Eiichiro Homma spent 18 years designing for The North Face. Though sportswear needs to meet the demands of the rigors of active life, Homma set out to add the emotional resonance of fashion without compromising performance. In 2003 he started Nanamica to pursue that vision and has dominated the conversation around performance driven garments as quality fashion ever since. Season after season, Nanamica produces some of the most versatile menswear collections in the world.
There are four key influences in the mix: Sportswear, military, workwear, and vintage (with those idiosyncratic details that are specific to the specialized modification of pre and early industrial design). Nanamica set the standard for combining cutting edge, teched-out fabrics and heavy duty construction with amazing details and timeless style - innovations that have inspired a wave of stylish outdoor gear - proving that what works in harsh conditions can work just as confidently in the urban commute.
Today, we are trying on everything from Nanamica's latest collection. The models in this video are 6'2'' and 155lbs wearing Size M and 6'0'' and 175lbs wearing Size L In most items.
PIEces featured (In order of appearance):
Long Sleeve Sweater - Olive
Turtle Neck Long Sleeve Tee - Dark Navy
Turtle Neck Long Sleeve Tee - Off White
Pullover Sweater - Olive
Pullover Sweater - Dark Navy
Cruiser Jacket - Pink/Blue
Cruiser Jacket - Olive/Khaki *(Mislabeled in video)
Down Cardigan - Cedar
Insulation Jacket - Navy
GORE-TEX Down Coat - Khaki