The fabrications stand out on pieces like the Finx Natural Garbadine Product Dyed Blouson, the Cotton Mole Melton Hand Sewn Blouson, and the Super High Gauge Cotton Knit Cardigan. We have been impressed with every piece that has come through from this delivery, whether it’s the precise drape of a shirt, or the impeccable craftsmanship on each piece down to the last stitch, every element has been meticulously done with intention. By stripping away unnecessary embellishments, AURALEE creates clothing that allows the wearer's personality to shine through effortlessly.
That same unrelenting commitment to fabric is also seen in the brand's craftsmanship. This devotion to quality extends to every stage of production, with AURALEE’s skilled artisans employing traditional techniques to create garments of exceptional quality. There’s a unique feeling of luxury that comes with their clothes. Oftentimes, luxury comes with careful delicateness. That can be a detriment as it can create hesitation in wearing your clothes. But with Iwai’s dedication to making pieces that are wearable, AURALEE achieves that luxury without these pieces feeling too delicate to wear.
The brand's popularity has steadily grown since its inception, attracting a global following of fans who appreciate the brand's refined aesthetics and craftsmanship. Despite this growing popularity, AURALEE remains relatively unknown to many. We’re thrilled to have a home for them here at the shop. Even with all the advanced fabrication that the brand offers, AURALEE remains versatile and approachable.