Story Mfg.
Story Mfg. is proof that sustainable, anti-waste, and animal-friendly fashion doesn’t need to come at the expense of creativity. There are quite a few manufacturers today that pay lip service to environmentally conscious practices and are taking some positive steps in that direction, but none do so as holistically as Story Mfg.
Started in 2013 in London, husband and wife team Katy and Saeed Al-Rubey recognized a desire for a more authentic and fulfilling approach to fashion - one that doesn’t involve a trade-off between aesthetics and eco-consciousness. Believing that fashion can be used as a form of social activism, they set out to go beyond zero impact and prove that positive global impact is possible. This required them to take a fully transparent, multi-tiered approach to design and production.
Story Mfg. is grounded in being “kind to people and the planet.” From that governing ethos, the label allows itself to be flexible - adapting to discoveries, innovations, and finding deeper understanding in the pursuit for better and kinder production. Focused on craft and artisanal practices, everything is slow-built and purposeful. This allows Story Mfg. products to be stronger and last longer while simultaneously making sure that every step in the process keeps waste to a minimum, that workers are well-paid, and that there’s continuity of quality and design. The waste that is produced is then recycled for linings, stuffing, or other items like handtags. Even the packaging now utilizes recycled paper and biodegradable cornstarch. Their approach to fabrics is to use only ingredients that are non-toxic and skin-kind and the few synthetics that they do use are upcycled. Everything is vegan and cruelty-free, and the production facilities are powered on almost entirely renewable energy.
The clothing aesthetic is loose-fit, genderless streetwear that incorporates embroideries and impressionistic dyeing techniques that show a handmade quality. Story Mfg. promotes classic artistic practices that are not only beautiful, but can also serve important cultural touchstones of traditional craft.
Story Mfg. is proof that sustainable, anti-waste, and animal-friendly fashion doesn’t need to come at the expense of creativity. There are quite a few manufacturers today that pay lip service to environmentally conscious practices and are taking some positive steps in that direction, but none do so as holistically as Story Mfg.
Started in 2013 in London, husband and wife team Katy and Saeed Al-Rubey recognized a desire for a more authentic and fulfilling approach to fashion - one that doesn’t involve a trade-off between aesthetics and eco-consciousness. Believing that fashion can be used as a form of social activism, they set out to go beyond zero impact and prove that positive global impact is possible. This required them to take a fully transparent, multi-tiered approach to design and production.
Story Mfg. is grounded in being “kind to people and the planet.” From that governing ethos, the label allows itself to be flexible - adapting to discoveries, innovations, and finding deeper understanding in the pursuit for better and kinder production. Focused on craft and artisanal practices, everything is slow-built and purposeful. This allows Story Mfg. products to be stronger and last longer while simultaneously making sure that every step in the process keeps waste to a minimum, that workers are well-paid, and that there’s continuity of quality and design. The waste that is produced is then recycled for linings, stuffing, or other items like handtags. Even the packaging now utilizes recycled paper and biodegradable cornstarch. Their approach to fabrics is to use only ingredients that are non-toxic and skin-kind and the few synthetics that they do use are upcycled. Everything is vegan and cruelty-free, and the production facilities are powered on almost entirely renewable energy.
The clothing aesthetic is loose-fit, genderless streetwear that incorporates embroideries and impressionistic dyeing techniques that show a handmade quality. Story Mfg. promotes classic artistic practices that are not only beautiful, but can also serve important cultural touchstones of traditional craft.