There are many branches to Rei Kawakubo’s Comme des Garçons family tree. And like all families, each pulls from their roots to develop their own unique identities. Started in 2002, PLAY is laid-back luxury that puts fine details and fabrication into minimalist classics. These stripped-down, everyday essentials are then used as a canvas for the sign, symbol and feeling of CdG PLAY - the iconic Heart and Eyes logo designed by Filip Pagowski. Sometimes peeping out of a seam, often softly embroidered small on the chest and other times it appears large and loudly printed, the logo displays a diversity of feelings and attitudes. It is the art signature that connects all Comme des Garçons PLAY pieces as a symbol of quality and a declaration of style-forward life satisfaction.