Simon's analysis of the craft that lies behind the finest makers of different items of menswear. Fourteen chapters, each one on a brand, its history and its craftsmanship.
A hardcover, coffee-table book of some 200-odd pages, it is chock full of beautiful imagery from Andy Barnham and some rather in-depth writing.
Each of the chapters runs through the aspects of an item of menswear that make it perhaps the finest in the world.
So it explains the benefits in cut of a bespoke suit; then the benefits in make of a bespoke suit; it explains how styles vary between houses; and then that Cifonelli has all of those, plus perhaps the finest finishing and greatest creativity.
Brent Black makes some of the finest panama hats in the world because he hires the best weavers and doesn’t let them work for anyone else. Loro Piana makes among the best knitwear because of its quality control and often access to exclusive materials. Begg has an intrinsic advantage in focusing just on scarves.