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ONI Denim

ONI is one of the most prestigious denim companies in the world. The fabric is uniquely special, even by Japanese selvedge standards. All of it is produced on a single shuttle loom by one man. For denimheads, there is no equal to its character - an incredibly slubby, irregular weave that uses only long staple fibers to produce the best possible strength, finish, and fade.

The reclusive master-weaver, Masao Oishi is one of the keystone figures of Okayama denim. He was the first to import Levi’s from America in the ‘50s, and by the ‘60s was instrumental at Canton Mills, the first Japanese denim manufacturer. Now in his 80s, he is still the only one who can operate his loom and because of his health, doesn’t ...

ONI is one of the most prestigious denim companies in the world. The fabric is uniquely special, even by Japanese selvedge standards. All of it is produced on a single shuttle loom by one man. For denimheads, there is no equal to its character - an incredibly slubby, irregular weave that uses only long staple fibers to produce the best possible strength, finish, and fade.

The reclusive master-weaver, Masao Oishi is one of the keystone figures of Okayama denim. He was the first to import Levi’s from America in the ‘50s, and by the ‘60s was instrumental at Canton Mills, the first Japanese denim manufacturer. Now in his 80s, he is still the only one who can operate his loom and because of his health, doesn’t work during the colder months. This makes ONI extremely limited in production and hard to get, but worth its status. In recent years, Masao Oishi has devoted himself to experimenting with widely varying weights and weaves, rough textures, different indigo dyeing techniques, and original cuts for denim creations that continually redefine mastery.

Read more

ONI is one of the most prestigious denim companies in the world. The fabric is uniquely special, even by Japanese selvedge standards. All of it is produced on a ...

ONI is one of the most prestigious denim companies in the world. The fabric is uniquely special, even by Japanese selvedge standards. All of it is produced on a single shuttle loom by one man. For denimheads, there is no equal to its character - an incredibly slubby, irregular weave that uses only long staple fibers to produce the best possible strength, finish, and fade.

The reclusive master-weaver, Masao Oishi is one of the keystone figures of Okayama denim. He was the first to import Levi’s from America in the ‘50s, and by the ‘60s was instrumental at Canton Mills, the first Japanese denim manufacturer. Now in his 80s, he is still the only one who can operate his loom and because of his health, doesn’t work during the colder months. This makes ONI extremely limited in production and hard to get, but worth its status. In recent years, Masao Oishi has devoted himself to experimenting with widely varying weights and weaves, rough textures, different indigo dyeing techniques, and original cuts for denim creations that continually redefine mastery.

Read more

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