When Yuki Matsuda was eighteen years old, he moved to California and began his hunt throughout America’s flea markets, mom and pops, and garage sales for vintage to sell at the Rose Bowl. His passion for vintage and his study of the details continues, but the fit has often been frustrating. To solve this, Yuki Matsuda started Monitaly, rearranging the best heritage details and elevating once casual garments through fabrication and expert tailoring. With extra effort on fit samples, Monitaly items come off the rack like they’re tailor made.

Slow made and pride built in the USA, Matsuda believes that “every stitch has a soul,” and that reverence translates into an experience of long appreciated wear.

Things that look good are abundant, but the value of great design comes from matching style to function and ultimately improves the lives of the owner.

Read more about Monitaly in our Back-Story blog features: Getting It Just Right, and Monitaly SS'19 Lookbook