Barena Venezia founder Sandro Zara got his start in the fashion industry in 1961 as an agent for a textile company and it was through this long relationship to fabric that in 1994, he and creative director Mossimo Pigozzo, started Barena to revive the textiles and traditions of Venice. The name Barena comes from the word ‘baro’ which describes the place in the Venetian lagoon between land and water. This intersection perfectly describes the unique culture that grew out of living and working in the baro, the clothes they wore, and the city they built. Barena carries on the legacy of 19th century Italian farmers that worked the land in nothing less than three-piece suits.
Not strictly a reproduction brand, Barena still relies on their archive of textiles saved from old, closed down Venetian mills and anchors designs in the distinguished, yet unstructured function and practicality of historical patterns - an understated elegance and effortless comfort representative of the region.
All built in Italy, Barena uses only natural fabrics with resilient finishes that are cut to realistic silhouettes. These are timeless classics that navigate between heritage inspiration, contemporary relevance and innovative creativity.